“Going Direct”: Structural Shifts, Challenges, and Implications
personfamiliar.substack.com
Earlier this year, venture capital firm Andreessen Horowitz set off a shockwave through the technology, tech investing, and the media chattering classes by announcing it is expanding its in-house editorial operations. Unsaid but understood was that this also meant a decreasing emphasis and dependence on the press for storytelling.
“Going Direct”: Structural Shifts, Challenges, and Implications
“Going Direct”: Structural Shifts…
“Going Direct”: Structural Shifts, Challenges, and Implications
Earlier this year, venture capital firm Andreessen Horowitz set off a shockwave through the technology, tech investing, and the media chattering classes by announcing it is expanding its in-house editorial operations. Unsaid but understood was that this also meant a decreasing emphasis and dependence on the press for storytelling.